The latest innovation coming from True Iconic is Serum S5. It is a powerful serum which can also be used for show grooming and is suitable for all breeds. In the name of Serum S5 we highlighted its main features, eg. Sleek, Shine, Solution, Smooth and Strengthen. You can use it on the coat as well as on the skin. Serum S5 prevents fly away, frizzy hair and does not make coat or skin greasy like oil. Can be used on coated and naked breeds.
Another unique feature for a Serum is that it contains NO silicons. Since the development of the first True Iconic products, it has has been one of our requirements developing innovative formulas that they will not contain harmful chemicals such as parabens, salts and silicons.